4 Things to Know About Those New Apple Hearing Aids

Get a Closer Look (and Learn Why Professional Care Is Critical)

With hearing technology ever-changing, it’s always exciting to see innovations that help you experience sounds more clearly, reclaim connections with loved ones, dive back into the hobbies you enjoy, and feel more empowered at work or on the go. New options can mean more access to better hearing and the benefits that come with it.

But what about the new Apple AirPods* Pro 2 Hearing Aid feature and what its entry into the market may mean? As your trusted hearing care provider, we want you to be informed. It’s why we’re sharing some thoughts on this technology and breaking down the importance of professional hearing care for your optimal health. Read on for four things to know about these devices.

 

Managed Through Software

Apple AirPods Pro devices — wireless earbuds for listening to music, taking calls, and enjoying other audio — have been around for a few years. Their functionality expanded further in September 2024 when the U.S. Food and Drug Administration (FDA) approved software called the “Hearing Aid feature” to adapt compatible earbud models into hearing aid instruments.

The Hearing Aid feature (HAF) requires an iOS-powered mobile device — an iPhone or iPad — for setup. With information on the person’s hearing levels drawn from the updated device’s built-in Hearing Test feature or an audiogram from a hearing health care professional, the HAF is reportedly tailored to the earbud wearer. The user can then further adjust the volume and other settings.

 

Designated as an “Over-the-Counter” Device

What are over-the-counter (OTC) hearing aids? They’re regulated medical-grade hearing devices — authorized and available only in some countries — that can be bought by the user without a hearing evaluation, prescription, fitting, or other assistance by a trained professional. They’re a fairly new option, which, in theory, could bring hearing help to more people.

However, over-the-counter hearing aids are authorized only for people 18 and older with mild to moderate hearing loss. This impacts a significant number of folks of all ages who need help for more severe hearing difficulties. The World Health Organization, for example, estimates “430 million [people] have disabling hearing loss,” and prevalence is expected to grow.

 

Available Only in Limited Areas

Much like pacemakers, CPAP machines, implantable cardioverter defibrillators, and many other medical devices, hearing aids have traditionally been prescription only, requiring a licensed hearing care provider. Underlying health considerations, alignment with specific hearing needs, and other factors play a big role in determining the best solution, so it’s no small matter to allow OTC sales.

Apple announced in a summer 2024 news release that it expected the Hearing Test and Hearing Aid features to be available that fall in over 100 countries and regions. In North America, for example, Apple hearing aids are available in the U.S. due to:

• Federal legislation passed in 2017 authorizing OTC devices that meet national regulations, which were later released in 2022
• FDA approval in September 2024 of the HAF software — for use with compatible Apple AirPods Pro devices

Canada doesn’t have legislation authorizing over-the-counter hearing aids. Similar to the United States before U.S. OTC regulation, Canada requires the purchase of hearing aids through a licensed hearing care professional authorized to provide prescription devices. This helps ensure the most appropriate hearing technology is matched to a person’s hearing levels and communication needs.

Whether or when OTC hearing aids become authorized in Canada is unclear. Until then, the Hearing Aid feature software wouldn’t likely be available for use with Apple AirPods Pro devices in Canada.

 

Different From Provider-Fit Hearing Aids

Many people don’t realize that hearing takes both ears and the brain working together. Hearing loss, however, can take a toll on the brain, making it work harder to process sound; taxing valuable resources needed for other brain functions; potentially reducing capacity for thinking and remembering; and possibly leading to brain changes from sound deprivation.

Potential brain strain from hearing loss is real, making it important to have devices matched to your particular hearing needs. Apple hearing aids and other OTC devices, however, can bypass the assistance of a trained professional. This could mean under- or overtreating hearing loss. It could also mean missing out on the benefits of professionally fit technology, such as:

• Custom fitting of prescription-level devices personalized to your actual hearing needs
• Professional monitoring to help ensure you’re adjusting to using hearing technology
• Comprehensive evaluation to rule out other causes of hearing loss, such as earwax buildup
• Provider follow-ups and clean and checks to make sure devices are working their best
• Solutions that don’t just amplify but also adjust to environmental changes to help the brain process sound

Most importantly, provider-fit hearing aids — regulated and recommended as medical devices — are meant for the full range of mild to profound levels of hearing loss. They support improved sound comprehension and can be programmed and fine-tuned to fit one’s individual listening needs. Plus, an appropriate prescription is available for people in nearly every stage of life, regardless of age.

Used as hearing aids, Apple AirPods Pro devices may mark an exciting moment in the evolution of hearables. As with OTC hearing devices generally, however, the self-treating aspect potentially omits a professional diagnostic evaluation that can provide a baseline of your hearing levels, pinpoint possible problems, and yield critical solutions.

More than ever, the growing choices in hearing technology highlight the need for professional care to ensure the best outcomes for your overall health. With our highly trained team, you can count on comprehensive care for all your hearing-wellness needs.

If it’s been a while since your last hearing checkup or engaging with the world around you seems harder than it used to be, don’t wait. to book your personalized appointment today. We’re HEAR to help!

 

Do You or a Loved One Have Hearing Loss?

Some Important Signs to Seek Professional Care

• Perception that others are always mumbling
• Often saying, “Huh?” or “What?”
• Ringing in the ears/head (tinnitus)
• Trouble understanding speech
• Difficulty listening in crowds/restaurants
• Problems with TV/radio volume or phone conversations
• Decreased social engagement
• History of falls/trouble maintaining balance
• Excessive noise exposure
• Diagnosis of dementia or other cognitive issue

If any of these seem familiar, an evaluation can shed light. It’s also important to schedule regular hearing checkups — just as you would for vision and dental health — to establish a baseline of your hearing and help catch potential problems early.

*Apple and Apple AirPods are trademarks of Apple Inc., registered in the U.S. and other countries and regions.